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Nissan Cube Aimed at a Young Generation

March 23, 2009 | | Comments 0

The new 2009 Nissan Cube is a truly unique vehicle. Its unique look combined with Nissan’s commitment to quality make it a wonderful choice for someone looking for a small but unique ride.

Perhaps even more interesting than the 2009 Nissan Cube itself is the marketing strategy Nissan has taken for this vehicle. Nissan, who has traditionally relied on a young demographic, has taken steps to try to ready the 18 to 24 year old demographic in an interesting way.

Nissan has recruited the marketing classes at 10 universities to create ad campaigns to run on those university campuses this spring. In addition, Nissan has worked with the producer of the NBC hit TV series “Heroes” to include the Cube in a four episode plot line.

The Nissan Cube goes on sale May 5, and will be priced at less than $14,000.

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