Nissan Vehicles Highlighted in New Campaign

One area that Nissan vehicles have really excelled in over the past few years is its marketing and advertising campaigns. Whether it is featuring their latest car on the top television shows, or whether it’s innovative use of the Internet, Nissan marketing has been stellar.

One of the most recent marketing efforts from Nissan has focused on a new direction. This advertising campaign, which uses print, direct mail, online and broadcast media, focuses on third-party recommendations of Nissan vehicles.

One commercial, for example, talks about a competitor of the Nissan Altima. It is described in the words of auto magazines as “perfectly boring” and “dull as dishwater.” The announcer then says, “Quality doesn’t have to be boring,” and highlights the Nissan Altima.

The campaign uses the words of some of the leading authorities in the automotive world to get the point across that Nissan vehicles are some of the best vehicles on the road today.

Family Features of the 2009 Nissan Altima

The 2009 Nissan Altima is probably one of the least boring family cars you can find. Available as a sedan or a coupe, the Altima is more sporty than just about any other family car on the market. Yet, its drive, features and comfort are all designed more for family driving than for track driving.

There are several trim levels available for the Nissan Altima. Even the base Altima 2.5 has plenty to offer a family. It includes a trip computer, air conditioning and full power accessories. The ride to grandma’s house is plenty comfortable in this vehicle.

The 2.5 S adds more family-friendly features. You get a 6-speaker CD audio system, along with an auxiliary jack for the kids to plug in their MP3 players into the car. The next step up, the Altima 3.5 SE, gives you plenty of other upgrades, as well.

The Altima 3.5 SL is the top of the line model and features plenty more creature comforts. There are rear passenger vents for the dual zone automatic climate control, Bluetooth, a 9-speaker Bose audio system with an in-dash satellite radio and CD/MP3 player.

If you need a new way to get your family around in style, consider the 2009 Nissan Altima. Come take a look at your Turnersville area Nissan dealer today, and we’ll show you why the Nissan Altima is a wonderful way to get your family around.

Website Teaches Children About The Nissan Altima

Not only is Nissan committed to making quality, fuel-efficient vehicles like the Nissan Altima, they are committed to education, as well. The release of a new website proves just that.

Recently, the Nissan plant in Barcelona launched a new website at www.fabricanissan.com. This website is aimed at children, and its purpose is to teach them about the daily operations that happen at an automotive factory. Children can take a virtual tour of the Barcelona plant,play games, answer interactive questions, learn about the history of nissan, and even view a dictionary.

The website is divided into three sections: progress, security, and environment. Each section is designed to inform students in an interesting and entertaining way about these various aspects of the automotive manufacturing process. As students take part in online activities, their understanding grows.

There is even a teacher’s sections to the site that offers educators ideas about how to integrate it into their classrooms.

During the academic year of 2008-2009, children who visit the website can participate in an online competition called ‘Draw a Nissan’ and all the necessary tools are provided to make simple illustrations. Other contests and competitions are planned for future years, as well.

Help support Nissan’s environmental and educational programs today. Visit your local Nissan dealer, and check out the great vehicles they have to offer you.

Nissan’s Altima Recall

Nissan is getting set to recall about 3,400 Nissan Altimas because of alloy wheel problems.

The 2009 model year Altima sedans were made in the Canton plant and may have potentially defective alloy wheels, so Nissan has organized a partial recall of the vehicles. The recall campaign was posted today on the National Highway Traffic Safety Administration website. The campaign states that some 16-inch alloy wheels may have been constructed improperly.

The defective construction may cause five or more lug nuts to come loose. Should the lug nuts become loose, it could result in a crash or a loss of control of the vehicle, the warning says.

The recall is expected to begin this month. Nissan will notify owners, who can bring their cars to dealers for inspection. Owners can also call Nissan at 1-800-647-7261. The 3,403 Altimas in question were built between July and August.

A similar recall from Nissan took place in August with Nissan recalling about 1,018 Altimas of the 2008 model year after a loose bolt in the front suspension.

Nissan’s recall demonstrates the company’s ability to make changes and keep customers up to date on what is happening, making people feel safe with the company’s products and ultimately with the company’s commitment to safety. Nissan cars have always continued to achieve high safety ratings and this year’s 2009 Altima is no exception.

Nissan Altima Coupe

When you think about the Nissan Altima, you probably think about a family car. You picture a family sedan, rolling down the road to visit relatives, hit the beach, or travel across country to a theme park. You probably think more in terms of “utility” than you do “sporty.”

Well, with the 2008 Nissan Altima coupe, that’s all about to change. This car is sporty as well as stylish. The Nissan Altima Coupe is much more comfortable cruising the strip than it is taking kids to soccer practice.

The Nissan Altima coupe offers plenty of features to enhance your lifestyle, too. The technology package, which is one of the most popular packages on the vehicle, gives you:

  • A nine-speaker Bose audio system
  • Satellite radio (XM or Sirius – your choice)
  • Bluetooth
  • A rear backup camera.

There are plenty of other options on this vehicle, as well. There are premium packages that can give you everhting from a moonroof to foglamps to leather and heated seats.

If you want to upgrade your lifestyle and do it with a sporty, stylish, reliable car, then you want to look at the Nissan Altima coupe. Visit your Nissan dealer today, and give one of these a try. You won’t be disappointed.

The 2008 Nissan Altima Hybrid

The hybrid Nissan Altima continues to gain popularity among buyers. Due in part to rising gas prices, hybrids overall have increased greatly in popularity over the last few years. The Nissan Altima’s features stand out among the pack, and offer buyers a high degree of quality, style, and luxury that they just can’t find among many of the other hybrids.

Underneath the hood of the Nissan Altima Hybrid is a 4-cylinder 2.5 liter DOHC engine. The engine is paired with a CVT (continuously variable transmission). The 158-horsepower gas engine and the 40-horsepower electric motor work together well, and the change from electric to gas is almost unnoticeable. The Altima hybrid is able to reach speeds similar to other cars in its class, making it an especially high-performing hybrid vehicle.

The Altima hybrid utilized the same kind of regenerative braking system that you can find in Toyota hybrids. This system utilizes the breaking procedure to channel energy into the batteries, meaning that the batteries never have to be charged manually.

The Nissan Altima gets amazing gas mileage. The EPA estimates put the city driving numbers at 42 miles per gallon, while the Altima hybrid will get about 36 miles per gallon when on the highway.
In addition to using less gas, the Altima hybrid is extremely environmentally friendly. The Altima hybrid achieved the AT-PZEB classification, which stands for “Advanced Technology Partial Zero Emissions Vehicle. What this means is that the Altima hybrid releases many fewer evaporative emissions, making it a much cleaner vehicle than others on the road.

These environmental specifications mean that the Altima hybrid qualifies for the Alternative Motor Vehicle Credit, which helps make it a very attractive option from a cost perspective.

The Altima hybrid has plenty of safety features, as well. Driver, passenger seat, and side headrest airbags are standard on the Altima Hybrid.

If you’re looking for an economical car with plenty of room and style, look no further than the Altima hybrid.