Nissan’s Focus
Nissan is gearing up to focus on the smaller end of its spectrum, forcing its dealerships to focus on small cars and shuffle some of the larger models to the back. The Nissan Pathfinder, the big ass Titan, and the Armada are all heading to the back burner for the time being with carryover models making their arrival for the new model year.
In other words, if you’re a fan of Nissan’s trucks and larger vehicles, you may have to wait until the 2009 model year for any significant improvements.
With full size pickup sales down 60%, Nissan instead is focusing efforts on its mid size models, a segment in which sales are off only 30% compared with last year.
But Nissan is keeping the faith and hopes for market growth in those segments. They aren’t forgetting about the trucks or larger vehicles. On the contrary, the development of new products remains a significant priority for the car company. But for the time being, Nissan’s role is to not panic and not be overly concerned about a drop in those sales. Instead, the concentration on small cars will help distribute sales.
That doesn’t mean Nissan is resting on its laurels for the upcoming model year, of course. To generate interest in mid size trucks and SUVs, they will be adding a Frontier PRO-4X off road model for 2009, patterned after the successful 2008 Titan PRO-4X.
So while Nissan looks to make some improvements in all ends of their market scheme, Nissan cars will continue to sell well and the company will remain among the industry’s top competitors.
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