On Wednesday, Nissan took it upon themselves to show off what kind of Nissan buy opportunities there will be in the future.
One such vehicle was a snazzy electric car set for release in 2010. The car packs a battery more powerful than any other battery currently on the marketplace, which means that the vehicle will probably become popular rather quickly. According to reporters at Nissan headquarters, the electric car carried a 660 pound lithium-ion battery and still zipped around a Nissan Motor Co. test course, accelerating more rapidly than similar gas engine cars.
Nissan has made the new electric car the pinnacle of its newest marketing strategy. The test model runs silent, but more details are set to be hammered out before its release.
The race is on around the world for the perfect electric car, as companies like Nissan, Toyota, and Honda fight over eco-supremacy. At this point, Nissan sits behind its two Japanese rivals and will need to come up with something big to stay in the game. Most who were at the event and saw the electric offering say that the vehicle will, indeed, see some success against its opponents.
From where I sit, it pains me to constantly think back to some of the earlier electric cars and how things have changed since then. With moves from oil companies and car companies to squash production on electric cars and to limit commercialization of the vehicles, especially the General Motors EV1 from the 1990s, I’m what you could call a sceptic in terms of this new movement.
But if companies like Honda and Toyota are backing new electric technology (or old electric technology), perhaps we’re looking at the dawning of a new era. Perhaps with Nissan cars boasting electric engines and people in the market for something different, the electric car won’t fade away so quickly this time around.
