Nissan Withdraws from Auto Shows
Nissan is pulling out of Chicago and Detroit auto shows due to a lack of new products to promote and a change in the economy.
“Based on the fact that we have no major new products to show at the 2009 Detroit and Chicago auto shows, as well as the current economic conditions which will impact the shows’ marketing effectiveness, we have decided to cancel our involvement and participation,” the car company said in a statement.
Interestingly, the announcement came after Nissan revealed the Nissan Cube, an updated 370Z roadster, and a Versa with low price options at the Los Angeles Automotive Show last week. The Infiniti G37 convertible was also unleashed at the show. The question perhaps is that Nissan does not feel additional promotion of the aforementioned vehicles will make sense cost-wise at the Chicago and Detroit shows. They are also rather confident in their marketing thus far and probably do not feel the additional boost would be that substantial.
On the other hand, the Detroit show does seem to get the most press out of all of the auto shows in the United States. By not appearing in the show, Nissan sacrifices some additional press for its more impressive models. Still, it looks like the decision essentially came down to cost and Nissan had to make the right choice.
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