Contrasting Nissan with The Big Three
While The Big Three automakers (Ford, GM, and Chrysler) are facing off against these economic times, companies like Nissan, Honda, and Toyota seem to stack up fairly well. The reason for this lies perhaps in the streamlined line-up of Nissan and other companies, as many are starting to believe that The Big Three have tossed their nets too wide in the economic struggles.
With The Big Three awaiting automotive rescue plans from Congress, they’ll need to prove to the government that they have the ability to produce a solid business plan to make the spending worthwhile. Part of the problem here is that their vast vehicle line-ups may be getting in the way of any significant economic growth.
Between them, General Motors, Ford Motor and Chrysler sell 112 different car and truck models through 15 brands in the United States alone. Contrast that with the sales line-ups of Nissan, Toyota, and Honda. Those three have roughly half as many choices with 58 models combined sold through seven brands. Now that’s a significant contrast and may explain why Nissan, Toyota, and Honda aren’t struggling as much through these troubling times.
Whether Ford, Chrysler, and General Motors will slim down to fit into the new jeans required by Congress remains to be seen, but Toyota, Nissan, and Honda dealers are still looking to the future despite the current struggles. Look for Nissan cars of 2009 to look a lot like Nissan 2008, with fewer choices but a more reliable structure for the company internally.
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