Nissan’s Infiniti began in the United States around the same time as the other luxury car of choice for most middle-aged individuals, Lexus. In America, the FX50 is the top seller. It is a powerful SUV with punch, a beast for the roads with nothing to lose. And people are buying it, believe it or not. In fact, Nissan’s luxury car division isn’t doing all that badly considering the way the markets are turning.
So perhaps now is as good a time as any to start bringing Infiniti to Europe.
The official launch for Infiniti in Europe was scheduled for the late summer of 2008. The idea is to expand slowly into Europe, pushing into markets with purpose. It seems to be doing nicely so far, as a good round of promotions are pushing the luxury line and people seem to be interested in it. With European headquarters in Rolle, Switzerland, Infiniti and Nissan are looking to take a bite out of Europe.
Currently there are 14 European Infiniti Centres scheduled to open in United Kingdom, with more spread out throughout the rest of Europe. These outlets will not share space with Nissan dealerships and will not sell traditional Nissan cars, instead selling the Infiniti line in an attempt to gather a brand identity separate from the standard Nissan line-up.




