Get Through Winter

Guess what’s right around the corner? Along with the holidays comes the bitter, bitter cold and along with the bitter, bitter cold comes brutal driving conditions, especially if you live in areas with colder climates. And whether you drive an old-fashioned beater or a brand spanking new 2009 Maxima, you’ll need to make sure that you’re taking care of your vehicle in those chilly months.

Tires

The first things you’ll need to check out on your car for the winter are the tires. Make sure you’ve got plenty of tread and, depending on where you live, a solid set of winter or all-season tires that can grip the ice and snow and make driving easier. Full winter tires are your best options, of course, but a good pair of all-seasons can take you through if need be.

Battery

Make sure you check your battery to ensure that it has enough juice. Have it checked by your mechanic and make sure that it has plenty of charge for the winter, as you’d hate to get stuck out there without power in your vehicle.

Fluid Levels

Make sure your fluid levels are up to par. Check coolant and oil regularly to make sure that you’re running your vehicle at the right  temperatures. Your mechanic will now the exact readings you’ll need, so take your car or truck in as soon as possible to get the jump on the chilly weather this winter.

If you’re ever in doubt about the reliability of your car, you can always come on down and check out one of our brand new 2009 Maxima models from Nissan. To book your test drive today, click below!

Nissan Teams With Agency for New Oil-Flow Tests

Nissan Motor Co. Ltd. and the Japan Atomic Energy Agency have joined together to achieve a first for both industries and break some new ground in the field of research and development. The idea is a fascinating one: researchers and engineers at the two companies have developed a neutron imaging system that has provided the first precise visualization of oil flow in an engine operating at high speed.

With this neutron immaging system, researchers will be able to accurately measure how oil “behaves” under normal engine operating conditions. This will enable the researchers to create more efficient engines and design better components to maximize the efficiency of oil flow.

Nissan will use the technology to provide optimal oil circulation with reduced friction in order to reduce fuel consumption and CO2 emissions in vehicles. This will help Nissan in the development of more vehicles that will be environmentally friendly and overwhelmingly efficient. Nissan and the Japan Atomic Energy Agency’s partnership could change the way that vehicles are made in the car company.

This will certainly impact Nissan cars and how they are produced in the near future. Consumers will be exposed to cars that will operate more efficiently and will respond better to oil production. This is truly a win/win situation for Nissan.

Nissan Reverses Chicago Decision

A couple of days ago, we reported that Nissan was planning to not present any products at a pair of auto shows. In the time between today’s posting and the most recent one, Nissan has reversed its decision regarding the Chicago show and will be there after all. The car company still has no plans to attend the show in Detroit, however.

After talking to dealers in Chicago, Nissan said that it found a way to have a presence at the automotive show after all. Nissan is hot on the heels of a performance at the Los Angeles Auto Show, where it unveiled the Nissan Cube and other Nissan products to an impressed crowd.

The catch here is that Nissan dealers will be picking up the tab for the company. After meeting with local area dealerships, Nissan has agreed to attend on the condition that dealers will fund and stock the displays and handle promotions. All appears right with the universe, as one of the bigger car companies will be making an appearance. Insiders aren’t sure if there is any more information regarding the Detroit show or if a similar deal will be made regarding that.

For more information on the Chicago Auto Show or Nissan cars in general, stay tuned here.

Nissan Withdraws from Auto Shows

Nissan is pulling out of Chicago and Detroit auto shows due to a lack of new products to promote and a change in the economy.

“Based on the fact that we have no major new products to show at the 2009 Detroit and Chicago auto shows, as well as the current economic conditions which will impact the shows’ marketing effectiveness, we have decided to cancel our involvement and participation,” the car company said in a statement.

Interestingly, the announcement came after Nissan revealed the Nissan Cube, an updated 370Z roadster, and a Versa with low price options at the Los Angeles Automotive Show last week. The Infiniti G37 convertible was also unleashed at the show. The question perhaps is that Nissan does not feel additional promotion of the aforementioned vehicles will make sense cost-wise at the Chicago and Detroit shows. They are also rather confident in their marketing thus far and probably do not feel the additional boost would be that substantial.

On the other hand, the Detroit show does seem to get the most press out of all of the auto shows in the United States. By not appearing in the show, Nissan sacrifices some additional press for its more impressive models. Still, it looks like the decision essentially came down to cost and Nissan had to make the right choice.

For more information on Nissan cars, drop by your local dealer today or keep your web browser locked right here.

Tips to Maintain the Value of your Nissan

You drive a Nissan Maxima because, presumably, you care about value. You recognize a quality product when you see it, and you recognize when you can get that quality product at an affordable price.

One of the most important aspects of owning a car is maintaining its value. This not only makes your driving experience more pleasant, it increases the resale value when you go to sell the vehicle.

Here are some tips that can help maintain the resale value of your Nissan:

  • Avoid excess miles. Lower mileage cars will always be worth more than high mileage cars.
  • Get regular service and keep records of the service. It helps the car run better and it proves to a buyer that you’ve taken care of it.
  • Keep it clean. Get your car detailed both inside and out from time to time. Don’t eat in your car, drink in your car or smoke in your car. Stains and smells will decrease a car’s value significantly.
  • Avoid rust. Wash your vehicle during the winter to get rid of salt deposits.
  • Store your car properly. If you can store it in a garage, that will help maintain the trim, moldings and paint.

Come take a look at your Turnersville area Nissan dealer today, and we’ll show you why the Nissan Maxima is loved by enthusiasts year after year.

Motor Trend’s Car of the Year

Nissan owns you, admit it. And apparently Nissan also owns Motor Trend, as the Nissan Maxima for 2009 was named a contender for Motor Trend’s Car of the Year and the Nissan GT-R wound up winning the damn thing. That’s right, the car known by its nickname “Godzilla” was named the Motor Trend Car of the Year for the 2009 model year and the 2009 Maxima, a car charged with rediscovering its sporty roots as has been well documented here, was a contender.

Now doesn’t that make you feel good to drive a Nissan? Oh, you don’t?

While there may be some readers examining this post that don’t yet drive a Nissan, there is nothing to fear. You will soon. Nissan is taking the world by storm and it’s not just the Nissan GT-R and the Nissan Maxima cleaning house in the 2009. There are other Nissan cars, too, like the Altima. And every car on the docket will rock your socks off, I promise.

So how does one find out about these sock-rocking vehicles? Well, test drives are good. Stay tuned over the next few weeks as we’ll start dishing out some serious tips on how to properly test drive a vehicle, how to get your butt in the seat of a fine Nissan product, and how to find a dealer near you with which you can make a purchase. For starters, clicky-click below!

Nissan’s Sonoma County Electric Vehicle Agreement

With hopes of increasing their profile across the United States, Nissan is banking on a new deal with Sonoma County to develop electric vehicle charging stations to help improve their image. The deal will also provide the installation of standards, which means that drivers of electric vehicles will have more locations within Sonoma County, California, to fill up their vehicles.

The idea here is to provide the customers and potential customers with a sense of support, demonstrating that the mood is changing in North America and that several locations are becoming more receptive to electric car usage. By signing the agreement with Sonoma County, Nissan enters into their seventh such deal.

“We have been talking about launching in 2010 and 2012 for mass market introduction,” Nissan director of product planning Mark Perry said, “and that time difference is due to, number one, infrastructure deployment and number two, getting the processes in place to make sure the consumer is not faced with open ended questions.”

With these partnerships providing more options for consumers, it is reasonable to expect other car companies to start joining the fray as electric “filling stations” become a reality. Other Nissan cars may follow as well, including the expected hybrid Sonata set for release soon.

Nissan Counts to Infiniti

Nissan’s Infiniti began in the United States around the same time as the other luxury car of choice for most middle-aged individuals, Lexus. In America, the FX50 is the top seller. It is a powerful SUV with punch, a beast for the roads with nothing to lose. And people are buying it, believe it or not. In fact, Nissan’s luxury car division isn’t doing all that badly considering the way the markets are turning.

So perhaps now is as good a time as any to start bringing Infiniti to Europe.

The official launch for Infiniti in Europe was scheduled for the late summer of 2008. The idea is to expand slowly into Europe, pushing into markets with purpose. It seems to be doing nicely so far, as a good round of promotions are pushing the luxury line and people seem to be interested in it. With European headquarters in Rolle, Switzerland, Infiniti and Nissan are looking to take a bite out of Europe.

Currently there are 14 European Infiniti Centres scheduled to open in United Kingdom, with more spread out throughout the rest of Europe. These outlets will not share space with Nissan dealerships and will not sell traditional Nissan cars, instead selling the Infiniti line in an attempt to gather a brand identity separate from the standard Nissan line-up.

Looking Ahead to the 2010 Nissan Cube

The jokes about the 2010 Nissan Cube are obvious and, once one has been behind the wheel of one of these beauties, only a fool would make them.

In fact, despite its rather “box-like” appearance, the Cube marks the future of new vehicles in terms of efficiency, operation, and overall driveability. It is one hell of an automobile and Nissan is hoping its “fridge on wheels” will move some serious units when it is released in 2010. And by all accounts, the Nissan Cube should sell relatively well in a market looking for something new and compelling. It worked with Toyota’s Scion line, which was just slightly less boxy than the Nissan Cube.

While there’s little doubt that the Nissan Cube is an efficient vehicle, there are some facets of it that may surprise even the most hardened opponent. For starters, the vehicle is incredibly roomy despite what it may look like on the outside. There is a considerable amount of leg-room and seat room, allowing people to stretch out more than they might expect from such a car.

In terms of performance, there isn’t much to offer that isn’t standard on a vehicle of its type. But it does have plenty of zip and will work in small situations well. It’s easy to park, naturally.

For more information on the 2010 Nissan Cube, keep it locked here and check out your local dealer for more on other Nissan cars.

I’m Telling You For The Last Time

If you’ve ever had to repeat something or consistently deny something to a large group of people, you’re not alone. Nissan Executive VP Carlos Tavares is in the same boat. He keeps having to deny that his company is having anything to do with a bunch of merger opportunities.

The first denial came when Nissan and General Motors Corp. talked merger. The conversation about the merger was blown out of proportion by various news outlets. As the result of the economic troubles in North America and globally, many car companies are said to be clinging to one another to survive as though they’re floating on a raft in a sea of recession.

Of course, Nissan’s Tavares denies such conditions and says Nissan isn’t looking actively for a merger. The latest came when Nissan was said to be in active talks with Chrysler. Tavares’ answer? No.

Chrysler’s owner Cerberus Capital Management LP recently considered joining the Nissan-Renault alliance, said the Wall Street Journal and other normally reputable news sources. But none of these merger discussions seem to be going all that well and, what’s worse, none of them seem to actually be making any progress.

So what are these car companies doing and will it impact the cars you and I drive? Will Nissan cars benefit from talks with Chrysler, GM, or anyone else?

Time will tell. Or at least time will tell more than Tavares is.