Nissan is aiming their sights at the top of the automotive market and is hoping to overtake Toyota and Honda in one key area: hybrid production.
Most people would assume that Nissan has a whole lot of work to do in order to keep up to the Japanese giants of environmentally friendly automobile production, but Nissan has a lot of hard work on the docket (and then some) to accomplish their goals.
With a brand new hybrid plan for production, Nissan is setting out to lay out a commitment to leadership in the field. Their commitment involves zero emissions vehicles and an all-electric vehicle set for production by 2010 with a mass marketing date of 2012. The plan also includes Nissan’s own hybrid system. The system in the current Altima hybrid was purchased from Toyota.
The all-electric vehicle set for production is probably Nissan’s most ambitious project. It is made all the more impressive by the fact that the car company hopes to include a brand new drivetrain on the vehicle, thus making the option even more popular and even more efficient. Of course, the effiency of the vehicle will also encounter numerous production setbacks because of the complexity of the design. Nevertheless, Nissan’s date of 2012 for mass sales stands strong.
With Nissan cars moving up in the world and taking on a more profound leadership role, Toyota and Honda will doubtlessly be raising their gameplans as well. For the consumers, these improvements could mean some good things for the environment and for the pocketbook.






