According to a statement by Shiro Nakamura, the design chief of Nissan and Infiniti, Nissan is embarking on a campaign to revolutionize their design strategies as they move into a new generation of buyers and rebrand themselves into the future..
In a statement made today, Nakamura says that the Infiniti brand is looking for a more consistent look than its cousin, the Nissan. “Consistency of design is very important for Infiniti… the range is relatively small and the geographical spread is getting much wider, so we need to be consistent.”
Conversely, he says that changes and difference works for Nissan. “I am often asked whether Nissan needs a more consistent design theme. But diversity is a strength of Nissan. We don’t feel the need for a common set of design elements.” He says that this diversity gives designers more freedom to borrow design elements of one vehicle without having to copy the whole car. Using the GTR supercar as an example, he says “we wouldn’t want to just copy that onto another model”.
At the same time, Nakamura explained the operating design principles of Nissan and Infiniti. The Nissan design values include “Provocative modernity”, “Energetic Agility” and “Playful Function”. The design values for the Infiniti series are “Seductive Lustre”, “Energetic Force” and “Spiritual Precision”.
This search for new design inspiration means that for the first time, Infiniti vehicles will be designed outside of Japan, starting in Paddington in London, England. Nakamura took the opportunity to present a new design model — not an exact prediction of what is to come, but a flavour of the theme Infiniti is looking to capture.
If you can’t wait for the new representation of Infiniti and Nissan, stop by Classic Nissan to take a look at the new inventory and specials on the Nissans in stock.
Soaring fuel prices are on everyone’s minds these days. May has brought a series of record high fuel prices, and the trend shows no real signs of abating. Although your Nissan truck gets decent gas mileage, that is small comfort when it comes to the reality of paying to fill up your tank. Therefore, today we will bring you some creative ways to maximize your fuel efficiency and slash your costs at the pump.
As part of a global effort to reduce drunk driving fatalities, Nissan Japan has debuted a concept car that has built in measures to ensure drunks don’t get behind the wheel.
Gas prices are on everyone’s minds these days. From local corner stores to British newspapers, it seems that everyone is discussing the historic May increase in American fuel prices. Hybrid vehicles seem like a quick and easy answer. After all, these vehicles are clean and environmentally friendly, and can save up to 40% at the gas pump.
Another relatively new entry to the Nissan line up is the
Many of today’s SUVs have more in common with luxury cars than with their sturdy truck roots. After all, SUVs have become much more popular with suburban moms and wealthy city dwellers than with rural residents who might have reason to regularly travel off-road. However, the Nissan Armada is one of the few that manages to make a truly successful crossover.
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Many Nissan truck owners choose to cover the truck bed in some way. A bed top can create secure storage, making it difficult or impossible for thieves to access the truck bed. It can also help to improve fuel efficiency by making your truck more aerodynamic. Finally, a sleek bed cover can be aesthetically pleasing, creating clean lines. Although the possibilities seem endless, bed covers can be divided into two basic types.
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A bed liner is a material that fits snugly into the bed of your Nissan truck. The bed liner helps to protect your truck’s bed from the scratches and spills that can result from carrying cargo. However, there are so many different bed liners on the market that it can be difficult to know which one to choose. Fortunately, all bed liners fall into two types – spray-on and drop-in. Here is a guide to the advantages and disadvantages of both.

