Nissan is hoping to double its market share in Germany and to expand its operations into the country, allowing for more market growth and a better reputation among the German people.
Nissan 2008 is hoping for a 3 percent market share by 2012, which will build upon their current market share by a considerable margin. The increase in market share will be helped along by Nissan’s hiring of 55 of the additional 120 car dealers it needs to reach the goal.
Nissan is currently working with 400 partners in terms of retailing its brand all over Germany, which should help improve exposure to the brand in the country. With more exposure, Nissan cars should sell better and its market share should naturally expand.
Taking on the top giants of the German car industry will be no small feat, however, and Nissan execs certainly know what they’re up against. But with two new models coming to Europe in the upcoming years and an ambitious sales strategy, the Japanese automaker may have a few tricks up its sleeve.
Nissan cars in Germany will include a smaller version of the Qashqai crossover and a not-yet-named Indian budget car. Sales reports indicate hopes of selling about 10,000 of each model in Germany, although no absolute timeframe was offered by the company.









